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Yesware

Yesware

Overview

What is Yesware?

Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

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Recent Reviews

TrustRadius Insights

Yesware is a versatile tool that has been widely used by various teams and departments within organizations. Users have found the product …
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I heart Yesware

10 out of 10
June 16, 2023
Incentivized
Yesware allows us to keep track of prospects and their interest level over long periods of time as we have a long sales cycle and work …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Pro

$19

Cloud
per month

Premium

$45

Cloud
per month

Enterprise

$85

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yesware.com/plans-and…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

Demo Diaries: Ep 043 | "Training Your Sales Teams To Understand Their Buyers"

YouTube

Live Demo of Yesware

YouTube

Yesware Demo - PremedRevolution.com

YouTube
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Product Details

What is Yesware?

Yesware is a service for salespeople that helps them close deals faster. This solution includes an email service that tracks email, template responses and syncs to CRM solutions.

Yesware is a Vendasta solution since the October 2022 acquisition.

Yesware Screenshots

Screenshot of CampaignsScreenshot of Email Templates

Yesware Video

https://www.yesware.com/ Hear what our customers are saying about Yesware's value and business impact. Yesware removes barriers to productivity and empowers teams to make smarter decisions, faster. Save hours scaling outreach and follow-up. Templates and Campaigns make outr...
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Yesware Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

Yesware starts at $19.

Marketo Sales Connect, ClearSlide, and HubSpot Sales Hub are common alternatives for Yesware.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Yesware are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(178)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yesware is a versatile tool that has been widely used by various teams and departments within organizations. Users have found the product helpful in tracking email interactions, such as opens, clicks, and attachment views, to better gauge interest from sales prospects. It has also been used for mass communication and driving awareness and interest in products or services through outbound campaigns. Yesware's integration with Salesforce has enabled sales teams to track performance, manage leads, and automate tasks efficiently. Additionally, users have appreciated the insights provided by Yesware, allowing them to make data-driven decisions and improve their email content and subject lines for better engagement. Overall, Yesware has solved the problem of structuring and streamlining outreach efforts while saving time for sales representatives through its automation features and analytics capabilities.

Users commonly recommend Yesware for managing emails and sales purposes. They advise giving it a try as it is easy to set up campaigns and valuable for selling. Users find Yesware easy to use and a great tool, although they have encountered challenges with scheduling and attachment tracking. The ability to track emails sent and open rates is highly appreciated. Yesware is recommended for follow-ups, recaps, and prospecting, especially for sales purposes. Users suggest utilizing as many features as possible for insightful analytics and recommend providing feedback for product enhancements. Not using Yesware is seen as a missed opportunity, as it is efficient, effective, and productive for email communication. Users consider Yesware worth the money for tracking and responding to email messages. It is also recommended for tracking receipt of emails without read receipts, high volume email communications, leveraging templates, and B2B sales. Users mention the convenience of Yesware in tracking emails and setting up reminders for follow-ups. They plan to keep using Yesware as they have not found any other solution that comes close to its UX and functionality for Gmail users. Users advise starting with small campaigns and gradually increasing the number of emails.

Attribute Ratings

Reviews

(1-25 of 41)
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June 19, 2023

Say yes to Yesware!

Gabrielle Gregory | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yesware is an organization tool for the sales dept at my company. Through it, we are able to send mass emails out to customers, track their clicks and responses, and see their open rates to get a better insight into what is important to them. We are able to address what verticals and/or topics stand out the most to their organizations in particular, and send info that suits their needs.
  • Tracks email open rates
  • Tracks click rates
  • Mass email campaigns
  • Organizational tool
  • Being able to send mass flows, need better interface
  • Inserting images in emails, sometimes doesn't show up
The interface needs updating when sending out large campaigns to hundreds of potential clients. Sometimes, I would preview my email and all looked correct. After I'd sent the emails out, the formatting was off and sometimes the image I inserted on the template didn't show up properly. This caused my email to look unprofessional. Other than that, Yesware has been an amazing tool to use and help keep my workflow stay organized.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I frequently send emails with similar subject matter, and my primary use of Yesware is the Template tool. This tool allows me to insert a template and customize certain fields, saving me time and allowing me to complete my tasks faster.
  • Email templates
  • Customizable merge fields
  • Better logic with recipient emails in campaigns
  • Editing campaigns can be clunky
Yesware is a great tool for sales teams. The Campaign module is very helpful in setting up a sequence of messaging and creating an automated schedule.

If a recipient replies from an email alias, they won't be removed from the campaign, which has caused communication issues for me in the past. If this could be addressed, the campaign tool would be nearly perfect.

The nature of templates and campaigns lends itself to be tricky to use as a team if you want to modify or personalize the templates. But for quick emails that need to have the same messaging, the Template tool is super valuable.
Erin Gracyalny | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yesware is used to create and send out email templates within the Customer Success team. These templates are great because they provide the basic details of the message but also still allow each CSM to personalize the message before sending it
  • Simple to use
  • Templates
  • Email tracking
  • Campaign sending
I always found Yesware to be very easy to use and used it daily. It was great for creating template that the CSM team used on a regular basis for QBRs, upcoming events, follow up emails, renewal reminders, and more. The only thing that would have been nice was having a way to build out or start a campaign of emails, rather than just sending individual emails or a single bulk email. It would have been great to be able to automatically schedule a follow up emails
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We needed a solution for one of our teams that had recently started outbound efforts. Our problem was yet another mail merge being too simple and other sales products being too complicated or it required Salesforce along with it. Yesware was the exact platform that helped solve, campaigns, sequencing, email tracking, attachment tracking, etc.
  • Email tracking.
  • Sequencing.
  • Campaigns.
  • Pre and Post Sales Support.
  • Occasional Lags for email templates.
It works for my company and my problems. If you need a Sales CRM you can go for higher-end products that will give you what Yesware gives along with other stuff.

Wherein we had specific problems we wanted to solve.
-We needed a solution for a smaller team within our bigger sales team.
-We needed a solution to be easy to use point and click and did not require any setup.
-We needed to have a better solution to YAMM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Enterprise & Mid Market sales teams utilize Yesware to create campaigns, view analytics to see what’s working and what’s not, & ultimately track prospecting activity / engagement (opens, clicks, etc.). It helps us understand who is more engaged than others to better follow up and prioritize outreach. It also saves us a lot of time by syncing with our Gmail & SF to automate a lot of tasks.
  • Provides insights on which subject lines are resulting in the highest open rates
  • Allows us to send proposals or any attachment and get granular data as to how many times it was viewed, how long they viewed a particular slide, etc.
  • Track engagement
  • Sending to multiple recipients: No insights as to which specific individual opened, clicked, etc
  • Can’t track for some organizations that block the ability to do so (not really something Yesware can control)
  • Direct dials from email inbox
Very well suited for prospecting, outreach, tracking in SF
Less appropriate for internal tracking (sales people don’t care to see who viewed something if sending internally)
May 12, 2021

Yes to Yesware

Hallie Middlebrooks | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Yesware to track emails and campaigns to see how many emails were being opened and by whom. I believe the whole company had access to it. It worked well but lacked some integrations we needed.
  • Email open tracking.
  • Links in emails clicked.
  • Emails forwarded.
  • Integrations.
Yesware works well and if you're just looking to track who's opening your emails, it's fine.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yesware is being used across the whole organization. It has been a very useful tool mainly to ensure our customers received our communications and it has proven to be a fantastic follow-up tool as well.
  • Email open tracking.
  • Templates are great.
  • The overall user interface is not the most intuitive visually.
Email tracking is very useful, and it is great to use during follow up campaigns. It gives us insight on who is opening our emails, how many times, etc.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is extensively used by our sales department. Yesware can easily be integrated with Outlook and Salesforce. You can create templates and also it offers some pre-made templates for sending emails. Users can easily track all the emails that are sent to company workers and customers. Users can also easily identify whether their emails are being opened or not. The sales team is working smoothly with this tool.
  • Email tracking
  • Reporting
  • Sometimes shows a false ‘message has been read by the receiver‘ because they use a firewall.
  • Should be able to use it seamlessly on mobile phone.
Yesware is best suited for sales departments where they need to keep a track of all the emails so that they can conclude whether emails have been opened or not. Users cannot give silly excuses once they have read the email. People on higher positions can keep a track of customers as well as employees.
January 21, 2020

Give Yesware a shot!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Yesware to manage outreach campaigns, sync emails to Salesforce, and to track when prospects opened our emails. This solved the problem of structuring and streamlining our outreach. It can be hard to keep up with outreach in a consistent fashion, but Yesware's campaigns made it extremely easy to conduct this. Also, it takes the manual work out of crafting emails which is a massive time saver.
  • Email tracking.
  • Campaign management.
  • Make the campaign builder more user-friendly.
  • Improve LinkedIn sync.
When building a sales program and teaching two employees. Yesware enabled us to build out standardized campaigns that streamlined the way they conduct outreach. It also made us have to provide less training for the team. We were able to book a significant amount of business in a short amount of time thanks to Yesware.
January 08, 2020

Yesware is a solid buy

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Yesware across our sales division to automate prospecting efforts. Yesware allows the team to add prospects into a sequenced campaign directly from SFDC. This alleviates the need for manual one-off emails and frees up time to research new target accounts. Additionally, Yesware provides tracking on outgoing emails, as well as attachments.
  • Drip campaigns.
  • Email/attachment tracking.
  • None that I can think of!
Yesware is perfect for one too many emails. It does allow for fields to be pulled from SFDC to personalize it a bit. However, for strategic emails, the one-off cannot be supported by automation. Tracking is still great though.
Brett Eskelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Yesware for tracking all emails sent from the company. Our sales organization uses the ability to generate campaigns to try to reach new customers. Primary functionalities we use most include campaigns, tracking, open rates, templates, and tracking data for our teams.
  • Mass emailing
  • Salesforce integration
  • Templates
  • Data tracking
  • Sharing templates
  • Performance metrics
  • Open and click rates
  • Campaigns could sync better with CRM
Yesware is the easiest way to send and manage email campaigns. It's so simple to set up and only takes a few minutes. I've used other systems in the past that are so difficult to manage, Yesware is the best by far.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It's a sales tool used for sending templates & reminders. Great for following up with prospects & creating reminders when you have a large pipeline.
  • Reminders.
  • Templates.
  • Keeping track of emails sent.
  • Not as robust as its competitors.
  • The sequencing can be challenging and rigid.
  • Does not integrate with Gmail as smooth as it should.
Small teams without a defined outreach process. Great for one-off emails that are hyper-specific.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Yesware is currently being used to track the sales teams' emails to both potential and existing partners. Our sales team will use Yesware to send follow up emails to leads they've recently spoken to. Our team then gets notified when an email is opened allowing them to gauge when to call back.
  • Immediate notifications.
  • Allows you to track when an attachment was opened.
  • Allows you to create templates.
  • Attaching files to Yesware has to be done one at a time. Very time-consuming.
  • The notification for when a person opens an email isn't always accurate.
  • The templates are very janky and take time to format.
I think Yesware is greatly suited in a cold calling, sales environment, specifically one with a short sale and minimal followup. This allows a sales rep to follow up with their leads and get a better insight into partner interest. It is not well suited for tracking marketing email opens as the accuracy is off.
June 18, 2019

Yesware is helpful

Score 10 out of 10
Vetted Review
Verified User
Incentivized
To my understanding, Yesware is being used across the entire organization. Yesware alerts me know when a potential client has opened my email. This allows me to track which email templates are seeing a high success rate, and also it can trigger me to potentially reach back out to that client.
  • Yesware does a good job on keeping analytics of the emails. Information that can be very useful for sales.
  • A very timely alert of when emails are being opened.
  • It does a great job organize email templates and making them very easily accessible.
  • Yesware informs me when I open my own prior emails, which can useless and misleading
Sometimes the timing just is not right for a potential merchant to move forward the sales process. When the Yesware alert pops up and tells me that they have opened an email/clicked a linked, it lets me know to move that lead to the top of my list. Also the analytics allow me to compile a list of success email templates
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yesware is used across our sales team for prospecting and tracking email communications. It's particularly helpful in logging emails to the appropriate lead and contact records in Salesforce, and managing templates that are re-used in daily outreach. It's a simple plug-in that can easily be added to your instance of Gmail.
  • Easy to set up and navigate.
  • Helpful for tracking email opens and engagement with content.
  • Ability to see the geo and device-type that the recipient is using.
  • Sometimes the formatting can be frustrating.
  • If your Salesforce data includes duplicate contacts it can be difficult to make sure communication is logged on the correct record.
Well suited for any team that needs to log email communications and have a template library to resort to. Also, it is easy to share templates across the team for best practices, as well as build 1:1 drip campaigns for a personal experience without the manual work of writing new emails every time.
May 10, 2019

Yes to Yesware!

Jillian Straw | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Yesware in all company-wide emails. Whether it be mass email merges or campaigns for Prospects or more personalized single use emails. It is used by our Sales department, Billing department, Marketing department and Account Management department as well as by our Executive and C-Level team. Yesware enables us to not only utilize the stats from Merges but also simply be aware of whether or not our emails have been opened and the links within them clicked on a single use scale as well.
  • Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
  • Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
  • Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.
  • Currently, if you send a personal email to more than one recipient it will only tell you that "someone" opened the email, it would be nice to know which of the 4 people it was CC'd to actually opened it.
  • With the last update from Google/Gmail, it made it so that Yesware reporting was a bit off. If the sender opened an email they would get the notification that "someone" opened it, despite the fact that is supposed to only be for recipients.
  • Despite being a Team Leader or Manager, there does not seem to be a way to track the stats of the others on your team, which makes reporting a very difficult and time-consuming task. If this is possible it is not user-friendly in that it is not easily accessible.
If you send mail merge campaigns it is necessary. The need that other platforms are missing to save templates and CSV contact lists is prevalent here. There is no need for other platforms to integrate into Yesware, despite some of its competitors requiring it. The ase of download and linking to Gmail is invaluable. It would not be necessary if a company or individual is sending less than 100 emails in a day, but for a company that is in SaaS and sends multiple hundreds of emails in a day, it is entirely needed.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My sales team uses Yesware to auto sync emails into SalesForce, create campaigns, extra email functionality that Gmail does not provide. (Book a time, Send at a later time, Track Opens, clicks, replies, etc.) Helping us solve email data logging into Salesforce and gives sales reps visibility into emails being opened.
  • Sync emails into SalesForce
  • Book a Time to avoid back and fourth emails to set up meetings
  • Sync Events into Salesforce from gmail calendar
  • Track Opened emails
  • Campaign reporting. Being able to see where individuals are at the in the campaigns, how campaign templates are doing from a productivity standpoint
  • Auto checking invalid email boxes inside of Salesforce
Its a great price for all of the functionality we have. I am a huge fan and definitely recommend.
George Bakalis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yesware is being used as a tool to automate the prospecting process across our sales organization. From SDRs to AEs, we are using it to prospect and generate meeting, while also being used to nurture prospects that are not yet ready to make a purchase with us. It addresses the automation of prospecting, so reps/SDRs can focus more on targeted lead-gen that is not as time consuming. Overall, its an effective and efficient tool that is easy to use and helps automate a lot of the mundane, repetitive work that successful sales professionals have to do!
  • Ability to upload an entire excel sheet/CSV of contacts. Huge for avoiding to have to upload individuals manually.
  • The multi-touch function, where you can send a prospect multiple emails, automatically, throughout the course of weeks/months and keep them engaged. Super helpful.
  • The scheduling functionality. Some people check email first thing in the morning and are extremely busy during the day. The ability to schedule an email to go out at, for example, 7AM - is extremely effective and gives you a chance to make a touchpoint at a time when you otherwise wouldn't have been able to.
  • I used to think that a LinkedIn Sales Navigator integration would be ideal, and then they rolled it out!
  • One thing would be to find a way to auto-populate my signature line into the merge as opposed to copy/pasting it every time (but not the end of the world).
For automating email out reach, and then planning some strategic cold calling/other prospecting activities around that outreach. Its a very good tool for that, freeing up time for cold calling and targeted LinkedIn messaging. Generally, all top of the funnel like activities and then the next stage where prospects need some nurturing - Yesware helps to automate those early stages of the sales process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yesware is being used across several marketing and sales functions at our company to keep us connected to our prospect, pipeline, and partners. It allows us to send coordinated 'cadences' that include calls, emails, voicemails, and LinkedIn messages so that our important message is actually delivered to the people that we need to get it to. Specifically, we use YesWare to stay connected to our addressable market, as well as our current deal pipeline and partners.
  • Email tracking, read receipts
  • Lead/contact management
  • Planned and automated cadences
  • Personalizable and shareable templates
  • We don't use Yesware's dialer tool because it doesn't measure up to the quality or speed of their competitors
  • Yesware has kept on a legacy tool, 'MailMerge' which is essentially duplicative to the main tool 'Campaigns', but has one neat feature that allows us to 'CC' another recipient, which is useful we want to reach out to two people at the same account
  • Yesware makes sure that users don't add the same prospect to multiple email/call campaigns, but it does not offer that safety measure across users, so theoretically, two sales/marketing reps can be reaching out to the same person
Yesware is well suited for targeted, coordinated, multi-touch cadences that seek to engage prospects, pipeline, and partners. It helps us measure which language is working and which personas are engaging with our message.

Yesware is not as well suited for large-scale marketing operations that don't want to take the time to personalize their outreach. It is not a competitor for Marketo, but is more of a personal tool for individual reps to follow up with their leads and contacts.
Jonathan Flores | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Works great for sending multiple email campaigns and having insights on email activity including analytics on downloaded resources. Also helps track the effectiveness of emails being sent with real-time stats. The ability to copy campaigns to test subject lines is effortless. Quick Chrome plug-in allowed our entire team on-boarded in minutes and support was very responsive.
  • Dashboards with open, clicks, downloads, and replies help teams track the effectiveness
  • Real-time alerts increase contact rates and lets reps know when to reach out.
  • Adding custom fields and mapping to a CSV file allowed for a more personal touch in mass communication
  • Not being able to change subject lines for email campaigns per recipient impacted open rates
  • Suited for teams sending a lot of email campaigns where one-offs would exhaust resources.
  • Less appropriate if you are trying to nurture recipients based off of actions or track digital footprint.
  • If you have a big sales org and use Gmail the team will love being able to insert templates or run follow up campaigns to re-engage opportunities.
Pablo Povarchik | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Yesware at wOw Prezi to automate some of our communications while avoiding to end in the recipient's "Updates" folder. We also used Yesware to automate most of our Outbound efforts.
  • Drip email campaigns.
  • SalesForce integration.
  • Automatic data manipulation.
  • Managing cadences can be cumbersome.
  • The UI's logic (or intuitiveness) could use some help too.
It has automatic email drip campaigns, predictable revenue and similar sales model, and who read emails when.
Xander Franke | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our sales team uses Yesware to track email opens and sends. It is a great tool to track your emails for follow-ups and outbound sales prospecting.
  • Email Tracking
  • Email Opens
  • Reporting
  • Better teams functionality
  • Better Reporting
  • Clean up notifications
Yesware is great for outbound sales prospecting but not sure how else it would be used by other departments. This tool is only really needed for departments who work with external contacts.
August 10, 2018

Yesware Rocks!

Andrea Kamp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Yesware for our sales team as well as for our appointment setters.
It helps us do email blasts, see when people open our emails as well as manage email responses & appointments.
  • Alert you when an email has been opened by the recipient
  • Allows you to include available calendar appointment times into your email correspondance
  • Trackability
  • Ease of creating campaigns (series of emails pre-planned for delivery over a period of time)
  • Allow my appointment setters to use available calendar appointment slots for their sales partner
Makes emailing groups easy. Alerts you when those recipients have opened your email. Time saver.
Daniel Brigham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Yesware is used by our sales team to track emails, log emails back to SFDC, create templates and to build out cadences and follow up accordingly using their Touchpoints feature. I no longer have to worry about my emails not being logged as Yesware takes care of this for me. Their Touchpoints feature is what is the most valuable for me. We have campaigns built out based on if the contact is inbound or outbound, persona and other details about the account. These campaigns have templates specific to the campaign which makes it significantly easier for me to send more follow up emails. Also, the Touchpoints feature makes it so I don't have to leave Gmail to figure out who to email next which is a huge time saver.
  • Creating campaigns and templates with analytics to show which templates/cadences are the most effective. This has helped us improve our messaging and even better understand which types of companies/contacts we should spend our time with.
  • I have used other similar technologies and always run into some sort of problems with my emails being logged into SFDC. This isn't something I have run into with Yesware.
  • Sometimes the formatting, when you write a template, doesn't show up the same once you plug it into an email and it can be frustrating to mess around so that the email looks presentable.
  • I wish there was an easy way to sort through your email tracking so that you can sort by emails that were opened up the most. This would make it even easier to prioritize where you send your next email.
I think Yesware is well suited for any company that has an sdr team that is using email. The ROI is a no brainer compared to the cost. There are many other players in the market that offer more features, but I think Yesware has the core features that you actually need. For organizations that are strictly enterprise focused I could see how this might not be as great of a fit since you wouldn't be using templates and you have targeted accounts that are easier to keep track of.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The majority of our utilization of Yesware is done by our sales development and new business team. I had used Yesware at a previous company with the connection to Gmail, and now use it as a connection to Outlook. While I don't use all facets of Yesware, the email tracking and visibility provides a lot of clarity on the success of email hits and ensuring we understand what messaging is working and not working within the company.
  • Email Tracking - From opens/forwards/replies, it helps provide visibility.
  • Templates - If templates are working based on high hit rates, you can save them and use them in the future.
  • Reporting - Seeing how many opens/replies occurs gives me an idea as to what needs immediate follow up.
  • I'm not sure I understand other pieces of the technology enough to know what else to integrate. For what I use it for, it works quite well. There are probably opportunities for wider engagement based on my persona/use-case.
Great for business development and new business opportunities. Not great for key account management and specifically named accounts. It provides email tracking and visibility, but I'm not sure if there are other benefits that we aren't taking advantage of.
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